NBA In-Season Tournament
Seeding Kit
Seeding Kit

I teamed up with CNC and the NBA to create a gamified gifting experience for the inaugural NBA In-Season Tournament. Together, we designed a seeding kit with a Vegas theme, allowing fans to craft their own brackets and featuring a custom-engraved bottle of Hennessy V.S. NBA Collector Edition.





Agency: Coffee N Clothes Agency
Client: NBA
Client: NBA