The Absorption Company – Packaging Design & Product Expansion
In partnership with The Absorption Company, I worked within the existing branding framework to scale it for their expanded product line. My focus was on enhancing their packaging to accommodate new sizes and formats, including the development of a larger 14-count box and a new pouch bag design to hold 14-count pouches.
Additionally, I facilitated a collaboration with Untitled Studio for updated product photography, ensuring the final visuals aligned with the refined packaging. This project allowed me to blend my design expertise with strategic thinking, ensuring the product presentation elevated the brand while staying true to its established identity.
